Halsey is joining Rihanna, Selena Gomez, and Millie Bobbie Brown with the curation and launch of her very personal attractiveness brand, about-face. The award-successful artist has been hinting about her latest challenge for months via mysterious posts on social media. Now, all has eventually been published.
About-face launches with three different franchises: gentle Lock, Matte, and Shadowstick. The light Lock assortment includes face highlighters with most desirable shine in stick, powder, fluid, and lip gloss form. The Matte latitude contains velvety finishes with items just like the Paint-It Matte Lip colorations, Matte repair Lip Pencils, and Fluid Eye Paint. finally, Shadowsticks are precise cream shadow crayons in gentle pastel colours. The launch contains ten diverse items in an array of colours across each category. All about-face products are vegan, cruelty-free, and formulated with out gluten, phthalates, parabens, or synthetic fragrances.
retaining to her imaginative and prescient of self-love, identity, and reflection, about-face is a advent of Ashley Frangipane (Halsey’s beginning name), with the manufacturer’s initials being a reflection of her own. The elegance manufacturer specializes in a set that’s “For each person, for in every single place, for each way with a dedication to items that are as edgy and non-conforming as the voice behind it,” in response to the press unencumber.
Serving as founder and Chief creative Officer, Halsey has had her arms in each step of the curation and launch, even pointing out on Twitter that she did the makeup and photos for all the fashions during the campaign. thus far, the crusade has featured americans of numerous backgrounds and identities, emphasizing the theme of multi-dimensional make-up for all and sundry.
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About-face has an official launch date of January 25, 2021, however gadgets are available for pre-order now on aboutface.com (orders should be shipped on the twenty fifth). the line contains cost-effective items that latitude from $14 to $32.
About-face desires you to include your inner gentle with their face items that function shimmery shades and pigments in an effort to leave you “Straight Beaming!” that includes products like the Matte repair Spray ($28), the light Lock Highlighting Fluid ($32), the easy Lock Powder ($30), and the gentle Lock stock ($25). each gentle Lock product comprises at least three various colors from light sheer to a deeper bronze. The gentle Lock Powder is each sheer and pigmented with a smooth utility and packaging that reflects its essential and funky seem.
regularly one to rock a daring look, Halsey curated lip products with bold colour levels that spotlight a deep wine red, a matte burnt beige, a lightweight pale purple, and greater. featuring products like the mild Lock Lip Gloss ($20), the Paint-it Matte Lip color ($22), and the Matte fix Lip Pencil ($17).
On the flip facet of the darkish matte colorations, the mild Lock Lip Gloss is a pearlized high sheen gloss as a way to go away your lips luscious and shiny.
at the moment, About-face offers two eye items that supply a bold matte finish, a saturated matte seem to be, or a pearlescent shimmer—featuring products just like the Matte Fluid Eye Paint ($24) and the Shadowstick ($21). The smooth, buildable Matte Fluid Eye Paint pigment comes in six shades described as a “one-swipe colour” that’s smudge and budge-proof. The Shadowstick carries both matte and shimmery shades that can be used as eyeliner, eyeshadow, or actually anything you choose.
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