Valentino is diving deeper into the digital realm. This week, the Roman luxurious company launched Valentino Insights, an immersive adventure that invites fans to stroll round a digital 3D replica of a modernist Mediterranean villa impressed by using creative director Pierpaolo Piccioli’s own home in Nettuno, Italy. It comes on the tails of different imaginitive digital initiatives that Valentino debuted this yr together with #ChezMaisonValentino, a series of IG reside musical performances, and a dreamy fall 2020 couture assortment streamed from Rome’s ancient Cinecittà Studios.
the usage of VR structures to engage communities of socially setting apart people has been a large business vogue in 2020. Balenciaga showcased its fall 2021 assortment by means of a myth video video game discovered on its web site. And Dolce & Gabbana currently launched shoppable digital replicas of its shops. Valentino Insights follows the same variety of single-participant, exploration-style layout, but in its place of taking audiences on a adventure to an area-age realm or a boutique, it allows them to journey Piccioli’s lifestyle.
Created by means of Vertual, the video online game-like journey is founded in an expansive, open-ground plan villa impressed by Piccioli’s house in the coastal city an hour backyard of Rome, the place he became raised. excessive ceilings and big home windows provide the house a way of grandeur, while the decor—’60s-fashion chairs and core tables—are solid in heat, inviting colorations. The villa additionally carries interactive objects: a red cellphone with a voice recording, a list player with a curated Spotify playlist, and, of course, Valentino accessories, including the new Roman Stud Chain Bag available to buy with a click on.
Valentino Insights can be normally up-to-date with products, activities, and information from the manufacturer. through opening the doors of the maison (albeit well-nigh), the platform is fostering a way of kinship between the label and its customers.
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