providing a bespoke own shopping journey is vital to Dolce & Gabbana. The Italian luxurious label’s boutiques throughout the globe are staffed with expert authorities who e-book shoppers during the glamorous, regularly gilded world that designers Domenico Dolce and Stefano Gabbana constructed. So in a holiday season when its safest to store on-line, the brand is committed to providing that own contact basically via an resourceful digital platform that allows for clients to browse select retailers from the consolation of their own homes.
“We are attempting to have an emotional and experiential approach, to contain our shoppers and make them think part of our projects, to carry effective values that have all the time characterised us, and, by which, we deeply agree with,” explains Dolce. “we are convinced that our customers recognize and take note, even through digital projects, the love and passion we put into our work.”
Dreaming of Paris? Take a stroll, er scroll, through the manufacturer’s Rue du Faubourg Saint-Honoré flagship. which you can additionally commute practically to Melbourne, Osaka, and Miami. The company created digital 3D replicas of those four outposts so that you can enjoy the rush of browsing a rack from your sofa and buy in-shop stock in precise time.
for those who want some gifting thought, Dolce & Gabbana put together a useful reward book. It’s presented through a playful sequence of video clips during which the designers are transformed into mini dolls who take you on behind-the-scenes excursions of the company’s ateliers. The usual vibe is not handiest festive and splendid, but suggests that the company has really adapted to our online fact.
“we are moving extra in opposition t digital, as we suppose it’s enhanced for our company and we be aware of that the world around us is changing,” says Gabbana. “trend should replicate truth and respond punctually to the buyers’ needs; the tasks we’re engaged on and focusing on in the meanwhile—the virtual boutiques, as smartly as the DG Digital shows—permit us to give continuity to our work and retain a powerful relationship with valued clientele.”
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